Axiom Awarded Springboard's Best Recruitment Initiative Award

Axiom Hospitality Awarded Springboard's Best Recruitment Initiative Award

Axiom Hospitality was honored with Springboard's Best Recruitment Initiative Award for our 'Truly Talented' campaign – an innovative reality TV-style recruitment initiative.

Springboard commented: ‘Axiom Hospitality stood out for their innovative and enjoyable use of film, working with real personnel to showcase potential candidates the great career opportunities within this fun and energetic industry.’

Axiom Hospitality’s ‘Truly Talented’ campaign adopts a reality TV approach to showcase employees who go above and beyond in their dedication to service. Over a six-month period, a dedicated production team from Richer View Media worked with undercover actors who assumed various roles, engaging with staff and capturing their actions at work using hidden on-body cameras.

Only the production team and three members of the Axiom Hospitality management team were aware of the project, as Richer View Media took on the challenge of filming Axiom Hospitality employees in various roles, from receptionists, bartenders, and waiters to housekeepers and department managers.

Anael Peu, Senior Partner at Axiom Hospitality, commented: ‘Truly Talented was born from Axiom Hospitality’s belief that there is no better way to showcase and reward our teams than by sharing genuine footage of them in action. The campaign reflects our recognition of their extraordinary contributions – their flexibility, career aspirations, growing confidence, as well as their evolving passions and friendships – which we hope will inspire others with similar talents to join our team.’

Team members whose attitude ensured they made the final cut of the ‘Truly Talented’ campaign were invited to a studio shoot, where the footage of them in action was revealed and filmed in a style that allowed their true personalities to shine.

Rich Baldwin of Richer View Media added: ‘Axiom Hospitality challenged us to develop a concept that not only uncovered the true talent of their teams but also broke the mould of traditional corporate filmmaking. In a world of fast content and reality TV, audiences respond to authenticity, and we were convinced that this approach was the solution to the challenge.’

During filming, we encountered many moments of excellent customer service, providing ample opportunities to showcase individuals going above and beyond. We then asked them to explain in their own words what ‘Truly Talented’ meant to them. By using specialist equipment used in shows such as ’24 hours in A&E,’ we were able to capture interviewees talking directly to the camera, adding further intimacy to their stories.

Hospitality is a wonderful industry to work in, and our ‘Truly Talented’ campaign highlights this by showcasing colleagues who go that extra mile every day to make our guests’ stays special.